Promotion Is Free — Article Marketing

I can’t talk about promotion without mentioning one of my favorite ways to promote — through article marketing. I’ve heard people criticize it, but I have found it an effective and free way to promote my writing services. The only investment you need to get started is the time it takes you to write an article. For me, that’s about 20 minutes if I’m writing on an area I already know about.

Follow tips for good web writing to write a good article for article marketing. Finish it up by writing a brief call to action, inviting readers to get more information on your site. You will be able to include at least one link in this part of the article, though many directories forbid links in the article body itself.

Getting Started With Article Marketing

The first time you try article marketing, you will need to take the time to sign up with an article marketing site. My favorite is EzineArticles, because it’s easy to use, has articles of a decent quality, and gives you quick Google juice. In other words, when you publish an article there, you will find it listed on Google within a few days. Other well rated services are IdeaMarketers and GoArticles. Once you’ve registered, publishing future articles will be even easier.

Why I Like Article Marketing

There are two reasons why I like article marketing. The first is because I can write about anything I like. It gives me a chance to spread my wings and try writing about new topics. In other words, it’s good writing practice, with the added benefit of having articles that I can add to my portfolio. I have used the articles I have published on EzineArticles to land gigs before.

The second reason I like article marketing is because of the links I get to my site. Article directories supply content to thousands of sites. Although the links aren’t always good quality, they do result in traffic to the sites I promote — and that makes it even easier for people to find me online.

Getting The Most From Article Marketing

For best results, write several articles. I have written more than 40 and have placed these on various article directories, some of which still come up on Google when people search for my name. Others I know have written hundreds, and they really sing the praises of this strategy. Article marketing works because it promotes you both directly and indirectly. Although I don’t write as much for directories as I used to, I sometimes recycle useful blog posts to get some additional attention for my blog.

Article marketing is good because it is free, it uses skills you already have and it sends traffic to your site. Believe me, that traffic keeps coming for a long, long time. I am still getting traffic from articles I wrote three and a half years ago. I have used these articles as samples of my work, and to get people to see more of my work. You can do the same.