GhostBlogging — 5 Tips to Help You Be A Great Ghostblogger for Your Clients

By Dana Prince

Ghostblogging is a great way to get paid to write. As I’ve said before, blogging is how I got my own start in freelance writing and a good portion of my income today comes from blog writing, posting, and the marketing of client’s blogs. People and companies pay writers to write for their blogs and these writing gigs are much more informal than many other types of writing jobs, which is what some ghostbloggers enjoy most about it. You can get paid to blog for others in many different niches, offering you a great opportunity to make money doing something that could be a lot of fun. It’s most fun when you have an endless supply of things to blog about and make it as interactive as possible.

Blogs need to be focused for them to be effective. A lot goes into the successful ones and if you’re blogging for someone who is using their blog as a platform to increase their brand, improve their SEO, sell something specific, and / or improve customer relationships you’ll want to: write about things that are interesting to readers, utilise good blog optimisation practises, and if you’re doing it regularly, you’ll want to find a way to keep great ideas coming. Here are some of the ways you can do all of that so that you’ll get results for your customers, resulting in their wanting to keep paying you to write for them:

1. Industry research. Stay on top of the industry you’re writing about. Subscribe to other blogs in that niche and set a Google Alert for topic-related phrases. Google will send you links, save you research time, and could supply you with endless blog post ideas. I love checking Google Blogs Search and Google News with keyword phrases when I need help.

2. Find out which keywords your client should rank for. Keyword optimisation isn’t everything but keeping it in mind will definitely help you help your customer rank for words and phrases that will get them the results they want. Pepper the blog posts with these phrases, especially in the title, subheadings, anchor text, and image tags. I also look to see who is currently ranking for those words and work to help my client look better in the search engine results than the existing top spots.

3. Interact. Interact with the blog readers. Try to inspire conversation in the comments with your text and get involved in conversations that get started as a result of your posts. Comments are good for the client’s search engine rankings and conversations attract crowds (which is always a good thing in the blogosphere).

4. Social media. Suggest to your client that social marketing and bookmarking services are part of what you’ll do for the blog. This provides you with additional invoicing opportunities, increases the blog’s exposure, and participating in discussions about the topic as part of your project will provide you with further ideas for future blog posts.

5. Linking. Take opportunities to link internally to other posts. This will keep the reader on the site longer and benefits the site from a search engine optimisation perspective. Don’t hesitate to link to authority sites in that niche as well as interesting news articles and other blogs. The readers and authors of those blogs may follow track backs back to your customer’s site. Talk to your client about your strategy to ensure they’re on board but when you do link in and out of the blog, it will benefit the reader and the blog itself.

I love blogging. I have about a dozen of my own blogs and regularly blog for other sites as well as ghostblog for clients.

Oh, and…if you want to learn more about getting started in blogging, Sharon Hurley Hall has just released Getting Started in Blogging for the Kindle.